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Opulent

Last updated 9 November 2026

Privacy Policy

This policy explains what personal data we collect when you use opulentagency.tech or work with us, why we collect it, and the rights you have. We have written it in plain English. If anything is unclear, contact us via the form on our website.

1. Who we are

“Opulent” and “Opulent Agency” are trading names of Parth Trivedi, a sole proprietor based in India (“we”, “us”). For the personal data described in sections 2.1 and 2.2, we are the controller. You can contact us at us via the form on our website.

Because we offer our services to businesses in the United Kingdom, we handle personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What we collect

2.1 When you contact us or request an audit

  • Your name, business name, email address and phone number.
  • Your trade, town or postcode, and website.
  • Your estimate of how many calls you miss each week, and any message you send us.
  • Where you came from: the page you used and campaign tags in the link (UTM parameters).
  • Your consent to be contacted, and when you gave it.

2.2 When you try the demo receptionist

  • Demo-call metadata: the scenario you picked, when the call happened, how long it lasted and how it ended. Calls with the demo receptionist may be recorded and transcribed to improve the service.
  • We do not ask for, and you should not share, sensitive information on a demo call.

2.3 When you are a client (we act as processor)

When a business uses Opulent, our receptionist answers that business’s calls. We then process call recordings, transcripts and caller details (such as names, phone numbers, addresses and the job needed) on behalf of our client, who is the controller of that data. We only use it to provide the service under our written agreement with the client. If you called one of our clients and want to exercise your rights, please contact that business; we will help them respond.

2.4 Website analytics

We use Vercel Web Analytics, which counts page views without cookies and without identifying you personally. We do not use advertising pixels or tracking cookies.

3. Why we use it, and our lawful basis

  • Responding to your enquiry and running your free audit — legitimate interests (answering people who ask us to get in touch), and your consent where you ticked the box to be contacted.
  • Business-to-business marketing — legitimate interests in telling relevant UK businesses about our service. You can object at any time and we will stop.
  • Providing the service to clients — performance of a contract with the client business.
  • Improving the demo and the service — legitimate interests in making the receptionist accurate and safe.
  • Keeping records, preventing misuse and meeting legal duties — legal obligation and legitimate interests.
  • Where we tell you we are relying on consent, you can withdraw it at any time.

4. Business-to-business marketing and your right to object

If we contact you about Opulent as a business, every message will tell you who we are and how to stop hearing from us. You can object to marketing at any time, for free, by replying “stop” or contacting us via the form on our website. We will then keep only the minimum needed to make sure we do not contact you again.

5. Who we share it with

We do not sell personal data. We share it only with service providers (processors) who help us run Opulent, under contracts that protect it:

  • Supabase — database hosting (EU/UK region).
  • Vercel — website hosting and cookieless analytics.
  • Retell AI — voice AI for the receptionist and the demo.
  • Twilio — telephony and text messages.
  • Google or Zoho — email.

We may also share data if the law requires it, or to protect our rights or someone’s safety.

6. International transfers

We are based in India and some of our providers process data in the United States or elsewhere. Where personal data leaves the UK, we make sure appropriate safeguards are in place — such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or a UK adequacy decision — and we choose UK or EU storage regions where we can.

7. How long we keep it

  • Enquiries and audit requests: 24 months from our last contact, then deleted.
  • Demo-call logs: 12 months.
  • Client call data: as set out in each client’s contract.

8. How we protect it

Data is encrypted in transit and at rest by our providers. Access is limited to the people who need it, protected with strong authentication, and our database only lets the public website add new enquiries — it cannot read them back.

9. Your rights

Under UK GDPR you have the right to:

  • access the personal data we hold about you;
  • have inaccurate data corrected (rectification);
  • have your data deleted (erasure);
  • restrict how we use it;
  • object to our use of it, including for marketing;
  • receive it in a portable format (portability);
  • withdraw consent at any time, where we rely on consent.

To use any of these rights, contact us via the form on our website. We will reply within one month. We may need to confirm your identity first.

10. Complaints

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk.

11. Cookies

We do not set cookies beyond those that are strictly necessary for the website to work. Our analytics are cookieless, so you will not see a cookie banner.

12. Changes to this policy

If we change this policy, we will update the date at the top of this page. Significant changes will be highlighted on the website.

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